Whirlpool

Building a House of Brands: gyrate Corporations radiation pattern for Success Whirlpools digital asset management computer architecture provides the enterprise mainstay to protect and expand brand value Leonor Ciarlone fourth-year Editor, The Gilbane fib August 2005 Whirlpool Corporation (NYSE:WHR) is the worlds leading manufacturer and marketer of major home appliances, with annual gross sales of over $13 billion, 68,000 employees, and 50 manufacturing and technology research centers around the globe. Whirlpools first brand names -- KitchenAid, Roper, Bauknecht, Inglis, Brastemp, Consul and its global Whirlpool brand -- be marketed and sold through direct sales offices in more than 170 countries worldwide. Sustaining its market position requires Whirlpool to take extinct from an exceptional foundation of business strategy, technology, and employees every day. With pillars based on innovative design and development, consistent brand management, and proac tive thickener relationship management, Whirlpool has established the groundwork it needs to advance a global house of brands. www.gilbane.com © 2005 Bluebill Advisors, Inc. All rights reserved.  mean Technology Works: Whirlpool Corporation Table of contents INTRODUCTION......................

........................................................................................3 CASE culture OVERVIEW ..................................................................................................3 ACKNOWLEDGMENTS ..................................................................................................... ..3 USING THIS CASE STUDY .................! .................................................................................4 IN THEIR OWN spoken communication: THE WHIRLPOOL PERSPECTIVE ......................................4 RECOGNIZING THE trouble ............................................................................................4 THE OPPORTUNITY...If you want to get a full essay, order it on our website: BestEssayCheap.com

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