IT for Fast Fashion Case Study

IT for Fast musical mode Case Study Zara is a flagship origin for the Spanish Inditex Group, genius of the largest make retail groups widely distributed and rescuely contributes to 65.6% of its sales. The company has 1520 stores (as at end of 2008, including Zara Kids) and opened 159 stores in 2008 (Inditex 2009). Its stores be located in cities across Europe, America and Asia, present in 72 countries, offering up to date trends in outside(a) modality. It has overtaken Hennes and Mauritz to become Europes largest fashion retailer, providing affordable quality clothing and footwear for women, men and children (Tiplady 2006).

The environment in which Zara is operating is highly competitory due to the fast moving nature of fashion where the consumer is fashion confident and expects product innovation. What is the best way on which Zara has to try out to be competitive and profitable on a perdurable basis? Going through an analysis of the Porters five forces of Zara deliver give us an overview of its direct environment which then go forth allow us to discuss the improvements that can put on Zaras IT dodgings against its competitors and send what is the main resource that Zara exploited to build its advantage. The competitive controversy of Zara is really high. Its first competitors in the trade be open and Hennes & adenine; Mauritz. H&M remained the market leading until they were supplanted by Zara in March 2006. Zaras sales come up by 21% to $8.5 billion while profit! s change magnitude 26% to $1 bn. Even if Gap has more stores than Zara, its gross profit margin is 10.9% compared to Zaras one which is 16.2% (Tiplady, 2006). Only present in 22 countries, H&M have had higher sales, profits and margins in the past. They as well as operate on a different production system which involves forecasting trends nine... If you want to pay back a full essay, come out it on our website: BestEssayCheap.com

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