Procter and Gamble - Powerful Portfolios

P&G has cardinal of the most powerful portfolios of trust scratchs that argon the leader of 15 out of 21 proceeds categories in which it competes. Today they lead oer $2 meg on R&D yearly, and serve more than 4 billion people in 180 different countries for over the last 173 years. One of the challenges and fortune that this market leader has is the moment of categories it represents. They must be metric in not interchange too many brands. In the past they have rock-bottom some of the products, sizes, flavors and varieties to build a stronger brand portfolio. The company must evidence their product from opposite competitors. One way they roll in the hay differentiate themselves is done the effect of the brand; functional, rational, or tangible. other way they can differentiate their product is by what does the brand represent or lowly to a customer; symbolic, emotional, or intangible.\nToday neighborly media is the phone number one things for the younger generatio n. The handed-down way of advertising was through commercials on the television, but immediately you wont attend many individuals observation the TV. You go forth mostly find them texting, talking to individuals on the phone, use a social earnings like Facebook or chitter where many individuals are socialization with known and unknown people. accord to the information that we reported on Twitter last edge more and more social media is purchasing a v to eight second ad and other social networks to buzz off or communicate with the customer. From my thought the individual must succeed at least quintuple second of the ad out front they are able to thrust or communicate with the world. So P&G will have to purchase these types of ads to delay to maintain their leadership in the market.\nOne of the things that P&G just faced a few months ago was a new brand that weapon system & Hammer introduced in the market. A&H products come in a yellow container and are placed away fr om billow products. With the economy slowly plan of attack out...