B120 Tma04 Marketing

MPC Basingstoke Ltd Marketing Essay B120 TMA04 Written by Erin Austin For execute Hughes Submitted February 2012 Introduction For this essay I confirm chosen to cover my marketing experience with MPC Basingstoke Ltd who unsexed my vehicle after it broke down. They ar an RAC approved garage, hug druging a broad range of serve which boasts about its state-of-the-art equipment and extremely trained staff. The company has a good advert in Yellow pages which was backed up by an informative and inviting website. They offer competitive pricing and were satisfactory to offer a rapid turnaround. They atomic number 18 also regulate by Bosch and OFT,1, so cardinal could assume that they are a trustworthy and reliable company. at that place were a fewer basic needs that framed my search. These included, the snip it would take to unsex my vehicle, the cost of repair and the reputation of the garage. When hoard the repaired vehicle, crusade an d part were paid for. However, the vehicle was still inoperable. MPC had in classly diagnosed the problem and fitted a part that was not required. No deliver was given; in fact, more charges were applied for the additional labour and new split required to complete the job.

Had the diagnosis been correct initi ally, the cost of the repair would have been significantly lower than the scathe I was aerated for all the work done. Analysis I have chosen to use the Buyer decision process and consumer purchase behavior innovations from academic session 3 and the relationship marketing concept from session 1 to analyse my marketing experience. Typically! there are 5 stages to the buying decision process, although consumer decisions do not perpetually include all stages. Different factors can presume the consumer allowing or causing them to pass to the next stage of the process. Likewise, not all decision processes lead to a purchase. The diagram at a lower place demonstrates the stages of the consumer decision making process....If you want to perish a abundant essay, order it on our website: BestEssayCheap.com

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