Product Portfolio Essays - Patent Medicines, Pepsi, Coca-Cola, Cola

Item Portfolio Pepsi Cola Pepsi Cola drink business was established at turn of the century by Caleb Bradham a New Bern N.C pharmacist who figured Pepsi Cola. Pepsi Cola Company currently creates and showcases about 200 reward refreshments to retail, cafés and food administration clients in increasingly then 190 nations and domains around the globe and produces income of more than 18 billion dollars. In spite of the fact that Pepsi possessions throughout the years have gotten different in such fields as the nibble business and eateries industry this portfolio will examine its center business and its profoundly fruitful business of refreshments. The soda pop industry client base is presumably the largest and most profound base in a world that is overflowed with some numerous classes. As indicated by Beverage Digest the client base for sodas is an astounding 95% of standard clients in the United States. This speaks to a huge field of expected clients for Pepsi Cola. However in spite of the fact that Pepsi could simply utilize the dominant part false notion to showcase there item, Pepsi likes to fragment itself as the refreshment decision of the ? New Generation?, Generation Next, or similarly as the ?Pepsi Generation?. These terms embraced in Pepsi's promoting efforts are alluding to the business sectors that advertisers allude to as Generation X. The Generation X shopper is profiled to be between the ages of 18 to 29. They have elevated requirements throughout everyday life and are exceptionally portable and dynamic. They receive a way of life of living for now and not stressing over long haul objectives. Those Pepsi's funda mental accentuation on this fragment they additionally have an attention on the 12 to multi year old market. Pepsi accepts in the event that they can get this market to embrace their item, at that point they could build up an unwavering client forever. Pepsi Cola is arranged in an industry that is commanded by two contenders, Coca-Cola and obviously themselves. In spite of the fact that Pepsi and Coke fundamentally pursue all shoppers who buy soda refreshments Coca-Cola focuses on its items at the head of family unit. This is obvious in huge numbers of the promotion battles, for example, ?Always Coca - Cola? which alludes to the customary refreshment heritige of its item. They additionally fortify this in the name ?Coca-Cola Classic? which is deriving to the more established buyer. This name mirrors a picture of significant worth, reliabilty, and bygone era esteems. Pepsi Cola all through its 100 years of presence has created numerous qualities. One of the qualities that has formed Pepsi into such an enormous company is a solid establishment framework. The solid establishment framework was the foundation of achievement alongside an incredible entraupeur soul. Pepsi's establishment framework and wholesalers is credited for bring Pepsi from a 7,968 gallons of pop sold in 1903 to almost 5 billion gallons in the time of 1997. Pepsi additionally has the privilege to burn through 225 million dollars in promoting a year. This huge advertisement spending plan permits Pepsi to strengthen their items with update publicizing and advancements. This huge financial plan likewise permits Pepsi to present new items and rapidly cause the shopper to get mindful of their new items. Pepsi likewise has had the favorable luck of making extremely astute ventures. The absolute best ventures have been in their procuring a few huge drive-through joints. They have additio nally made astute interests in nibble food organizations like Frito Lay, which at present time is the biggest tidbit organization on the planet. Most likely high on the rundown of qualities is Pepsi's drink line up. Pepsi has four sodas in the best ten drinks on the planet. These brands are Pepsi, Mountain Dew, Diet Pepsi, and Caffeine Free Diet Pepsi. Pepsi likewise has the #1 tea in the United States, Lipton Tea. Some other solid brands are All Sport, Slice, Tropicana, Starbucks, Aquafina and a permit concurrence with Ocean Spray juices. Pepsi Cola like any organization has shortcomings. Incidentally, the one quality that has been credited for the majority of its accomplishment in the past has now become a soft spot for Pepsi. This previous quality is the establishment framework. The establishment framework in Pepsi Corporate view has become an obligation. Pepsi in the present market must have the option to go about as one rather than a few separate units. The establishment framework has become an obstacle to Pepsi on the grounds that a large number of these establishments have

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1.3 Rationale for Research Topic Representative commitment is a generally new idea which has been intensely promoted and announced by the board consultancies. The explanation behind this is on the grounds that a considerable lot of these administration consultancy firms recommend that representative commitment can influence the primary concern, increment business execution, gainfulness and client support Macey and Schieder (2008 P:). Expanding levels of commitment is getting increasingly critical to an association on the grounds that the result of worker commitment has been accounted for to relate with execution. The CIPD through their examination into representative commitment have distinguished that drawn in workers are bound to convey business execution (CIPD 2010) Examination into commitment has disclosed that people who are locked in are bound to show eagerness for the work they do, demonstrate ability to progress admirably and are probably going to be locked in by the estimations of the association. To comprehend what this can resemble commitment can be dictated by estimating its trademark (power, devotion and assimilation) and when estimated can be seen as emphatically identified with an individual’s work execution (Bakker et al 2008) In spite of the fact that ‘engagement' can be viewed as a trendy expression it has additionally been distinguished that for such an all around utilized term there is little related research in the field of commitment (Robinson et al, 2004). A few of the key ideas of representative commitment get from social brain research, drawing upon speculations that are worried about inspiration, hierarchical practices and perspectives. A few scholastics contend that worker commitment is fundamentally old wine in new containers since key ideas by scholars, for example, Hertzberg, Maslow and Alderfer support the thought of representative commitment (Rob... ...ent and support it, you should move toward it at three unique layers of the association - the individual, the chief and the official. People should claim their commitment. They can't anticipate that HR or the association should give a sweeping recipe that will accommodate their interesting needs. Directors can't make workers connected with, yet they can go about as mentors to encourage their colleagues' commitment ventures. Supervisors need to comprehend the one of a kind interests, abilities and desires of their workers, and afterward adjust these with explicit hierarchical needs and ventures. Administrators additionally have a particular and significant task to carry out. Their attention must be on making a culture that powers commitment and business results. Senior groups must 'walk the discussion' by showing their own commitment, sharing their energy in genuine, steady communications† (HR Magazine 2013)

Why People Obsess Over Things and Tips to Stop

Why People Obsess Over Things and Tips to Stop Depression Print Rumination: Why Do People Obsess Over Things? By Elizabeth Scott, MS twitter Elizabeth Scott, MS, is a wellness coach specializing in stress management and quality of life, and the author of 8 Keys to Stress Management. Learn about our editorial policy Elizabeth Scott, MS Reviewed by Reviewed by Amy Morin, LCSW on October 28, 2019 facebook twitter instagram Amy Morin, LCSW, is a psychotherapist, author of the bestselling book 13 Things Mentally Strong People Dont Do, and a highly sought-after speaker. Learn about our Wellness Board Amy Morin, LCSW on October 28, 2019 How Stress Impacts Your Health Overview Signs of Burnout Stress and Weight Gain Benefits of Exercise Stress Reduction Tips Self-Care Practices Mindful Living Frank Lee / Getty Images Have you ever been stressed all day because you can’t stop thinking of something unfair that happened that morning? Or the previous week? This human tendency to obsess, trying to work things out in ones mind, is common. If youre like most people, youve had the experience of obsessing over something stressful that happened in your day. It may have been something someone said that hit you in the gut, it may have been a situation where you wish you had the perfect comeback, or it may be a problem that replays itself in your mind over and over with no acceptable solution in sight. When these thoughts turn more negative and brooding, thats known as  rumination. Rumination is as stressful as it is common, in that it takes a situation that has already caused stress and magnifies the stress and the importance of the situation in our minds. Rumination also hones in on the feeling of helplessness we may have in our inability to change what has already happened.?? We may not be able to re-create the situation in the future and respond with the perfect comeback, response, or solution, and this can make us feel powerless and more stressed. Finally, realizing how much energy we put into ruminating over the situation can lead to even more feelings of frustration as we realize that weve let the situation continue to ruin the day.   Rumination Basics Rumination is comprised of two separate variables: reflection and brooding. The reflection part of rumination can actually be somewhat helpful as reflecting on a problem can lead you to a solution. Also, reflecting on certain events can help you process strong emotions associated with the issue. However, rumination in general, and brooding in particular, are associated with less proactive behavior and more of a negative mood.?? Co-rumination, where you rehash a situation with friends until you’ve talked it to death, also brings more stress to both parties once it passes the point of being constructive. In short, if you find yourself constantly replaying something in your mind and dwelling on the injustice of it all, thinking about what you should have said or done, without taking any corresponding action, you’re making yourself feel more stressed. And you are also likely experiencing some of the negative effects of rumination. How Rumination Differs From Emotional Processing The Toll of Rumination So why do people obsess over things? Rumination starts innocentlyâ€"its your minds attempt to make sense and move on from a frustrating situation. However,  rumination can catch you in a circular, self-perpetuating loop of frustration and stress. When youre dealing with chronic conflicts in your relationships, you may experience chronic stress from too much rumination.?? Its important to find ways of catching rumination before you get caught up in it and working on handling conflicts in a healthy way. Rumination can be oddly irresistible and can steal your attention before you even realize that you’re obsessing again. In addition to dividing your attention, however, rumination has several negative effects. Stress Several bestselling books on  mindfulness  have been touted as excellent stress-relief resources:  The Power of Now, A New Earth,  and  Wherever You Go, There You Are, for example. One of the major reasons that these books relieve stress so well is that they provide examples of how to drastically cut down on rumination, which leads to a stressed state of mind. Studies show that rumination can raise your  cortisol  levels, signifying a physical response to stress resulting from rumination. Negative Frame of Mind Not surprisingly, rumination is said to have a negative effect by producing a more depressed, unhappy mood. Not only is this unpleasant in itself, but from what we know about  optimism and pessimism, this brings a whole new set of consequences. Less Proactive Behavior While people may get into a ruminating frame of mind with the intention of working through the problem and  finding a solution, research has shown that excessive rumination is associated with less proactive behavior, higher disengagement from problems, and an even more negative state of mind as a result. That means that rumination can contribute to a downward spiral of negativity.?? Self-Sabotage Research has linked rumination with negative coping behaviors, like  binge eating.  Self-sabotaging  types of coping behavior can create more stress, perpetuating a negative and destructive cycle.?? Ways You May Be Making Things Harder for Yourself Hypertension A link has also been found between rumination and hypertension. Rumination may prolong the  stress response, which increases the negative impact of stress on the heart.?? Because of the health risks involved with hypertension, it’s particularly important to combat rumination and find healthy strategies for  dealing with stress  and staying centered. Overcoming Rumination So why do people obsess over things? It appears that different people obsess over things for different reasons, and some people are more prone to it than others.?? Some people want to make sense of a situation, but cant seem to understand or accept it, so they keep replaying it. Other people want reassurance that they were right (especially if they feel on an unconscious level that they were wrong). Some people are trying to solve the problem or prevent similar things from happening in the future, but cant figure out how. And others may just want to feel heard and validated or want to feel justified in absolving themselves of responsibility. Ultimately, it matters less why people obsess over things, and more how they can stop. Here are a few ideas on how to catch yourself and refocus.?? Establish a Time Limit It can be helpful to get support and validation from your friends, but too much discussion of wrongs perpetrated by others can lead to a dynamic in your relationships thats negative and gossipy and lends more to reinforcement of the frustration of the situation than to finding solutions and closure. If youre seeking support from friends, you can secretly set yourself a time limit on how many minutes youll allow yourself to devote to talking about the problem and your feelings around it, before focusing on a solution. Then brainstorm solutions with your friend, or on your own in a journal. Keep an Open Mind Its been suggested by more than a few therapists that what really tweaks us in others may be a mere reflection of what we dont accept in ourselves. When you think about what the other person did to make you angry, can you try and draw on a similar experience in yourself to help better appreciate their perspective and the reasons behind what they did? Even if you dont necessarily agree with them, can you empathize? The loving-kindness meditation can be a wonderful tool here for forgiveness and letting go and can be great combat for rumination. Create Boundaries Remember the wonderful phrase: First time, shame on you; the second time, shame on me. It perfectly describes responsibility and the importance of setting boundaries, and if nothing else, allows you to use each encounter to learn something about yourself and the other person so you can change the way things go in the future. Look at what happened with the eye of changeâ€"not to blame the other person for hurting you, but to come up with solutions that will prevent the same situation from occurring twice. Where might you say no earlier, or protect yourself more in the future? Rather than remaining hurt or angry, come from a place of strength and understanding. It may take some practice, but you can change your habitual thought patterns, and this is a prime situation where such a change can transform your experience of stress. It may not happen instantly, but soon you may no longer obsess over things, and experience less emotional stress as a result.?? Just remember to be patient with yourself and keep your focus forward, and youll feel less stress in no time. A Word From Verywell Personal reflection can be a helpful way to process emotions and experiences, but it can be harmful to your mental well-being when it turns into rumination. If you feel like rumination is affecting your state of mind, there are ways to get help. Talk to your doctor or a mental health professional for treatment options. Cognitive-behavioral therapy, which helps people identify and change negative thought patterns, can be helpful for turning rumination into more helpful ways of thinking.?? How Cognitive Behavior Therapy Works

Salem Witchcraft Trials Of 1692 - 1194 Words

Courtney Gray English III-3rd block Mrs. Gray 19 March 2012 Important Facts in the Salem Witchcraft Trials of 1692 Black magic. The Dark Arts. Voodoo. Sorcery. Conjuring. Witchcraft. No matter what they chose to call it, witchcraft was an evil association with the devil and the use of magic or the alleged use of magic, in the eyes of the Puritans of Salem, Massachusetts. And it was the â€Å"alleged† part that caused the Salem Witchcraft Trials tragedy of 1692. The Puritans believed the signs of witchcraft were apparent if only people knew what to look for. Witches had physical signs, called â€Å"witches’ marks,† such as moles or other skin anomalies (Linder  ¶15). Anyone in league with the devil was also believed to be unable to recite the Lord’s Prayer, and George Burroughs cast serious doubt on the validity of the trials when he recited the Lord’s Prayer flawlessly as he stood upon the gallows (Netzley 215). Sadly, it was not enough to spare his life. The magistrates also believed â€Å"spectral evidence† was an acceptable means of identifying a witch. Spectral evidence was testimony that relied on the accusers, who allegedly saw the accused witch’s specter loose in Salem, causing pain and trouble to the good people in town (Benson, Brannen and Valentine 1362). Spectral evidence was impossible to prove or disprove, since only the afflicted people could see the specters (Benson, Brannen and Valentine 1362). Once a person was accused of witchcraft, he or she had to be put to theShow MoreRelatedEssay The Salem Witchcraft Trials of 16924260 Words   |  18 PagesThe Salem Witchcraft Trials of 1692 The Salem witchcraft trials of 1692, which resulted in 19 executions, and 150 accusations of witchcraft, are one of the historical events almost everyone has heard of. They began when three young girls, Betty Parris, Abigail Williams and Ann Putnam began to have hysterical fits, after being discovered engaging in forbidden fortune-telling (not dancing naked in the woods) to learn what sorts of men they would marry. Bettys father, the Reverend Samuel ParrisRead MoreThe Salem Witch Trials Of 16921281 Words   |  6 PagesThe Salem Witch Trials were a sequence of hearings, prosecutions, and hangings of people who were thought to be involved in witchcraft in Massachusetts. These trials occurred between February 1692 and May 1693(The Salem Witch Trials, 1692. ). The Trials resulted in the execution of twenty people, in fact, most of them were women. The first of the trials began in several towns in the Province of Massachusetts Bay, such as Salem Village (currently known as Danvers), Salem Town, Ipswich, and Andover(SalemRead MoreMany Years Ago People Have Wonder About Witches And What1348 Words   |  6 Pageswonder about witches and what they do. Salem, Massachusetts held one of the biggest witch trials in history since 1692 but yet have never found the rea-son why it was started in the first place. Researchers have discovered some information about those witches thro ughout the years. Still they have not figured out what was the whole rea-son behind the trials in 1692 and after those trials a lot more trials were more secretive unlike the Salem witches tri-als in 1692. New England, home of the biggest witchesRead MoreThe Salem Witch Trials Essay1369 Words   |  6 PagesThe Salem Witch Trials The witch trials of the late 1600s were full of controversy and uncertainty. The Puritan town of Salem was home to most of these trials, and became the center of much attention in 1692. More than a hundred innocent people were found guilty of practicing witchcraft during these times, and our American government forced over a dozen to pay with their lives. The main reasons why the witch trials occurred were conflicts dealing with politics, religion, family, economicsRead More Exploring Explanations for the Salem Witch Trials Essay1332 Words   |  6 PagesBetween the years of 1692 and early 1693 in the colonial Massachusetts Bay colony of Essex known as Salem Village great paranoia broke out in the form of witchcraft accusations, neighbor against neighbor, and as a result much injustice was done. During this time in our nation’s history at this place more than one hundred and fifty people, residents of Salem Village, were accused of practicing witchcraft and consorting with the devil. At least twenty were put to death nineteen by hangingRead MoreSalem Witch Trials Case Review1377 Words   |  6 Pages The Salem Witch Trials was one of the most out of the box things back in 1692 Massachusetts, but it still seems to be quite unexplainable and at times shady. More than 200 people were accused of practicing the devil’s magic, but only about 20 were executed. Though people were killed, the colonists eventually admitted that the Salem Witch Trials were actually a mistake for which they later compensated the families that were convicted. I picked the Salem Witch Trials to type about because I wouldRead MoreThe Salem Witch Trials Essay1636 Words   |  7 PagesThe Salem Witch Trials Donnell Campbell Throughout history millions of people have been scorned, accused, arrested, tortured, put to trial and, persecuted as witches. One would think that by the time the United States was colonized, these injustices on humanity would have come to an end, but that was not so. In 1692 a major tragedy occurred in America, the Salem witch trials. It all began when a group of girls accused others, generally older women, of consorting with theRead MoreSalem Witch Trials : Witchcraft Trials1726 Words   |  7 PagesSalem Witch Trials Flaming sermons, bewitched girls, accusations being thrown here and there, and executions terrified colonists during the Salem witch trials. The Salem witch trials are well known, but they are not the first in America and are very small compared to other witch hunts. In 1648 Margaret Jones was hanged for witchcraft in Massachusetts (Brooks). In Europe 110,000 people were questioned during the 1300s to the 1700s, and 40,000 to 60,000 people were executed (New World Encyclopedia)Read MoreEssay on Salem Witch Trials Of 16921061 Words   |  5 PagesThe Salem Witch Trials of 1692 In colonial Massachusetts between February of 1692 and May of 1963 over one hundred and fifty people were arrested and imprisoned for the capital felony of witchcraft. Trials were held in Salem Village, Ipswich, Andover and Salem Town of Essex County of Massachusetts, but accusations of witchcraft occurred in surrounding counties as well. Nineteen of the accused, fourteen women and five men, were hanged at Gallows Hill near Salem Village. Hysteria had swept throughRead MoreReformation Paper : Salem Witch Trials1368 Words   |  6 PagesReformation Paper: Salem Witch Trials The reformation housed many impressive inventions such as the creation of gunpowder and the printing press along with many divisions like wars and radical religious ideas. The reformation was a period in history that caused many changes to the way Christianity operated forcing many communities to re-divide themselves among different religious loyalties. People like Martin Luther and John Calvin questioned their religion and aspects of the way the greedy and corrupt

Pollution and Environment Essay - Overpopulation and...

Overpopulation and Personal Responsibility Ever since I was a little girl, I’ve dreamed of having a large family when I was older. I envied friends with three or four siblings. I’d proudly tell anyone I was going to have six children when I grew up. Now, I’m a little older, and still far away from making that decision, my conscious will still face a looming dilemma. With my knowledge negative impacts caused by overpopulation, how can I deliberately have a large family, while upholding my environmentalist values? Over the past few years I’ve found myself paying particular attention to articles about overpopulation, foreign adoption, and infertility caused by environmental factors. The older I get, the more stories I hear of friends†¦show more content†¦We can’t even agree on the right to have an abortion, much less the government using them to control population growth. In the US, women are concerned the right for an abortion will be taken away. On the other side of the world, women fear the government requiring an abortion. What happens when nature won’t let us have as many children as we want? In contrast to the fear of abortion, the fear of infertility is striking many couples around the world. More and more evidence is surfacing that relates factors in the environment to many forms of infertility. Studies have linked chemicals such as DDT and other pesticides to higher chances of infertility. Last summer, while on a plane I started a conversation with the woman next to me. She recently adopted a baby from Romania, and was anxious to get home to her little girl. She and her husband could not have their own child; they had spent years on hormone therapy and waiting lists for adoption. While on a religious mission to Romania, they decided to start the process of adopting a foreign baby. The couple spent many months and $20,000 to get their new toddler. She told me about all of the red tape and hurdles of getting their daughter, but she finally made it to their home. I was shocked to discover the difficulties of foreign adoption. This is the average amount spent on international adoption, and often there is no financial assistance. This situation seems most beneficial for children born intoShow MoreRelatedPersonal Environmental Statement and Action Plan1569 Words   |  7 Pages My Personal Environmental Statement and Action Plan The dynamic relationship between humans, Earth and all else within has always captivated me. I was born in 1973 in Jamaica, my parents were politically active, I was taken as a child to rallies mostly about challenging socio-political injustices and poverty, in the streets of London, Kingston and New York and can recall the first time hearing such terminology as, ‘limits to growth’, ‘the pollution pandemic’, ‘alternative energy’, ‘consumerismRead MoreSome people say that parents should decide on what kind of medical care their children should receive, while others believe that this is the state’s responsibility7734 Words   |  31 PagesSome people say that parents should decide on what kind of medical care their children should receive, while others believe that this is the state’s responsibility Discuss both views and give your opinion Although almost everyone agrees about the necessity to provide children with the best healthcare, there is some dispute about whether parents or the government should decide what that care is. My own view is that while governments may adopt a general policy for children’s medical care, parents shouldRead More Population And Immigration In Relation To The Job Market Essay3148 Words   |  13 Pagessupport a retired couple for three years given the current standard of living. Linked to this is the decrease in younger workers that can count on receiving company-paid pension benefits, since their employers are leaving their employees to take responsibility for their own retirement. (Louis S Richman, Why Baby Boomers Wont Be Able To Retire, Fortune September, 4 1995). So here you have a younger generation which is being denied job opportunities due to the elder generations resistance to retireRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. 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United States. National Aeronautics and Space Administration. IV.College of William and Mary. V. Title. VI. Series. Q175.55.B88 1985 303.4’83 84-1 4 1 59 For sale by the SuperintendentRead MoreImpact of Science on Society38427 Words   |  154 PagesCataloging in PublicationData Burke, James, 1936The impact of science on society. (NASA SP ; 482) Series of lectures given at a public lecture series sponsored by NASA and the College of William and Mary in 1983. 1 . Science-Social aspects-Addresses, essays, lectures. I. Bergman, Jules. 11. Asimov, Isaac, 1920. 111. United States. National Aeronautics and Space Administration. IV.College of William and Mary. V. Title. VI. Series. Q175.55.B88 1985 303.4’83 84-1 4 1 59 For sale by the Superintendent of

Lack of Diversity in Management Coaching in Sports Free Essays

In recent history it has been evident that some of the most popularize sports in America have been dominated and overran by African American and other minority athletes. In turn when the coaching and management positions in sports are analyzed and broken down, the number of minority coaches and managers in sport are almost non-existent and have been since those sports organization became established. In 2006 Blacks made up about 14% of the population, 12% of all college enrollments, and nearly 24% of all collegiate scholarship athletes. We will write a custom essay sample on Lack of Diversity in Management Coaching in Sports or any similar topic only for you Order Now In some major sports, such as basketball and football, blacks make up a great percentage of athletes participating. In 2005 over 55% of all collegiate athletes on football scholarships were Blacks and about 62% of all collegiate athletes on basketball scholarships were Black and this is out of the NCAA’s 328 Division I schools. Despite the large number of Black representing the athletes in collegiate sport, the percentage of African Americans in coaching and administrative position were very small. In 2005 roughly 7% of all head coaches of men’s teams at the nation’s largest universities were black and only 6. 5% in women’s collegiate sports. The numbers are even smaller in the big-time revenue generating sports such as basketball and football. Just to give a breakdown of these percentages, there were only 3 head football coaches at the NCAA’s 119 D I-A schools. What tends to help the racial lines seen been athletes on the field/court of play and the people who are in the position of power. One thing that helps alleviate this barrier is the number of minority assistant coaches in position. The percentage of minority assistant coaches in collegiate sports are far greater that of head coaches in power. It seems that it’s expected to for a white man to be in power and for blacks and other minorities to be in assistant roles that it’s become normal in sports and unquestioned. The authority of white head coaches is often legitimized through the eyes of black athletes when its seen that black assistant are taking orders from a white coach. This is an issue that has become to be expected in both collegiate and professional sports (Anonymous, 36-37). It may not be thought about much but there are some racial games that are played. Although the Rooney Rule has at least given minority head coaches a chance to potentially get hired because they actually get a chance to get an interview, many still see it as just a rule put into place to make it seem like everything is equal and to save face from scrutiny about racial issues in sport. In 2003, Mike Millen the president of the Detroit Lions was fined for not interviewing a minority. He was not fined for intentionally not interviewing minority coaches, he actually contacted five different minority coaches and each of them turned the request for an interview down. Each of them felt like the job was already Steve Mariucci and felt like they were just being interviewed just so that the Detroit Lions could fill their obligation to interview a minority coach. The problem not only lies with collegiate and professional sports organizations and the issue of not interviewing and hiring more minority coaches and managers but also stems from this minorities feeling that they don’t have a fair shot at the position. Some minorities looking for a head coaching position also have negative feelings towards getting called up for an interview just because of rule that was put into place that forces teams to do this. Some feel like if the Rooney Rule wasn’t in place that general managers wouldn’t go out of there to try and search for minority coaches to interview like that have to do now. A subconscious bias is happening within these organizations because the managers are taking the notion that we’re giving â€Å"them† a â€Å"fair† chance at the position because we are given them an interview just like everyone else. In reality its being done to help shift focus away from the lack of diversity and make it seem that things are much better in that department and that organizations are treating the issue with an open mind (Nordlinger, J. , 25-26). On the issue of the lack of minority representation in the administration side of sport lacks even more than minority coaches. The hiring of administrators of color has been extremely limited and still continues to be today. In 1999 NCAA reported a combined percentage of minority administrators in position is a mere 10%, which includes all areas of the administrator sector in NCAA D-I sports. This statistic includes both women and men which shows that representation of minorities have been scarce both on and off the field in NCAA D-I sports. The biggest concern with the lack of minorities in top leadership positions in collegiate sports starts with top-level managers themselves such as college presidents, athletic directors, and conference commissioners not aggressively pursuing minorities for leadership roles. This not happening will continue to bring up the same issues about underrepresentation in sport period. Putting more minorities in position will lead to more and more minorities potentially getting opportunities for interviews through the passing of knowledge from other minorities alike. The NCAA is taking steps to trying to bridge the gap by planning to open a Minority Institute to develop minorities and give them the necessary skills needed to compete with their white counterparts (Greenlee, 1). I feel that both professional and collegiate sports can do a little more than what is being done to bring more diversity to its organizations and teams within its governing body. The Rooney Rule is a start for sports as a whole period to bring in more minorities, although the rule is only geared toward the NFL it kind of opens the eyes of other leagues to potentially implement a rule or some different policies that give minorities an equal shot of obtaining the same position as whites. I believe that clinics or some programs should be set up to help minority coaches and minorities looking to get into the administration side of sport, gain knowledge and skills to help make them more successful as leaders. In turn this could make organization better as a whole because different ideas and not just the same mindset of how things should and could be done within the organization. General Managers and other administrators would get a chance to better interact with a person of minority working within an organization and would be able to gain knowledge from them as well. Depending on how well the minority coach or administrator does and the type of knowledge the person possesses could really open of the eyes of his/her white colleagues and help others get their foot in the door. Ever since minorities have gotten a chance to take on roles such as head coaching positions and in different management position they have been seen as unsuccessful. I believe that this is because they have had limited opportunities and have not always come into the best of situations with teams that have hired them. Ultimately whites are seen as most successful because they are the majority they have more people in position that are and have succeeded but also more that have ailed. Their successes have been highlighted over their failures and it seems like minority coaches and minorities in top-level management positions failures have been highlighted over their successes. Although the number of minorities hired for coaching and management positions are very limited they will have to be successful in order for them to be legitimatized and given fair shots at getting major positions within sport organizations and leagues. Until minorities represent a percentage that is seen as acceptable in relation the country’s population in America is then where the issue of the lack of diversity in major level positions in sport die out. Works Cited Anonymous, . (2006/2007). Black Teams, White Coaches: Racial Inequality in Coaching of College Sports. Journal of Black in Higher Education, 1(54), 36-37. Greenlee,. (2000). NCAA Report Finds Little Diversity In Sports Administration. Black Issues in Higher Education, 1. Nordlinger, J. (2003). Color in Coaching. National Review, 55(16), 25-26. Retrieved from Academic Search Premier database. How to cite Lack of Diversity in Management Coaching in Sports, Papers

Natural Resource Management free essay sample

Natural Resource Management refers to the management of natural resources such as land, water, soil, plants and animals, with a particular focus on how management affects the quality of life for both present and future generations Natural resource management is congruent with the concept of sustainable development, a scientific principle that forms a basis for sustainable global land management and environmental governance to conserve and preserve natural resources. Natural resource management specifically focuses on a scientific and technical understanding of resources and ecology and the life-supporting capacity of those resources. 1] Environmental management is also similar to natural resource management. The Natural resource management emphasis on sustainability can be traced back to early attempts to understand the ecological nature of American rangelands in the late 19th century, and the resource conservationmovement of the same time. [2][3] This type of analysis coalesced in t he 20th century with recognition that preservationist conservation strategies had not been effective in halting the decline of natural resources. We will write a custom essay sample on Natural Resource Management or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page A more integrated approach was implemented recognising the intertwined social, cultural, economic and political aspects of resource management. 4] A more holistic, national and even global form evolved, culminating in the Brundtland Commission and the advocacy of sustainable development. The most active areas of natural resource management are Wildlife management often associated with Eco-tourism and Rangeland (pastures) management. The Natural resource management emphasis on sustainability can be traced back to early attempts to understand the ecological nature of American rangelands in the late 19th century, and the resource conservation movement of the same time. This type of analysis coalesced in the 20th century with recognition that preservationist conservation strategies had not been effective in halting the decline of natural resources. A more integrated approach was implemented recognising the intertwined social, cultural, economic and political aspects of resource management. [4] A more holistic, national and even global form evolved, culminating in the Brundtland Commission and the advocacy of sustainable development. The most active areas of natural resource management are Wildlife management often associated with Eco-tourism and Rangeland (pastures) management.

Building Management Systems Essay Example

Building Management Systems Essay A BMS consists of software and hardware; the software program, usually configured in a hierarchical manner, can be proprietary, using such protocols as C-bus, Profibus, and so on. Vendors are also producing BMSs that integrate using Internet protocols and open standards such as DeviceNet, SOAP, XML, BACnet and Modbus. A BMS is most common in a large building. Its core function is to manage the environment within the building and may control temperature, carbon dioxide levels and humidity within a building. As a core function in most BMS systems, it controls heating and cooling, manages the systems that distribute this air throughout the building (for example by operating fans or opening/closing dampers), and then locally controls the mixture of heating and cooling to achieve the desired room temperature. A secondary function sometimes is to monitor the level of human-generated CO2, mixing in outside air with waste air to increase the amount of oxygen while also minimising heat/cooling losses. Systems linked to a BMS typically represent 40% of a buildings energy usage; if lighting is included, this number approaches 70%. BMS systems are a critical component to managing energy demand. Improperly configured BMS systems are believed to account for 20% of building energy usage, or approximately 8% of total energy usage in the United States. As well as controlling the buildings internal environment, BMS systems are sometimes linked to access control (turnstiles and access doors controlling who is allowed access and egress to the building) or other security systems such as closed-circuit television (CCTV) and motion detectors. We will write a custom essay sample on Building Management Systems specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Building Management Systems specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Building Management Systems specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Fire alarm systems and elevators are also sometimes linked to a BMS, for example, if a fire is detected then the system could shut off dampers in the ventilation system to stop smoke spreading and send all the elevators to the ground floor and park them to prevent people from using them in the event of a fire. In this report it is discussed the building management system (BMS) implemented in Administration Building of Trelleborg Lanka (Pvt) Ltd. It is a distributed control system with a computerized network of electronic devices. The BMS was setup is to control, monitor and optimize building service such as Lighting, Air conditioning, Fire security, CCTV system, etc. Main objectives were as follows. ? Good control of internal comfort conditions ? Zonal control ? Increased staff productivity ? Effective monitoring and targeting of energy consumption ? Effective response to HVAC-related complaints ? Flexibility on change of building use ? Central control and monitoring of building ? Time saving ? Low operating cost ? Efficient use of building resources and services Rapid alarm indication and fault diagnosis Systems linked to the BMS represent 80% of a buildings energy usage. Fire alarm systems and elevators are also linked to the BMS, for example, if a fire is detected then the system could shut off dampers in the ventilation system to stop smoke spreading and send all the elevators to the ground floor and park them to prevent people from using them in the event of a fire. The BMS comprises: ? Power system ? Li ghting system ? Heating, Ventilation and Air-conditioning system ? Security system Fire alarm system ? Elevators etc. 2. 0 SENSOR AND ACTUATORS USED ? Temperature Transducers [pic] [pic] ? Pressure sensors [pic] [pic] ? Humidity Sensor ? Differential Pressure sensors [pic] [pic] [pic] [pic] ? Humidity Transducers [pic] [pic] [pic] [pic] ? Level sensors ? CO2 sensor ? Flow Meter ? CCTV Cameras ? Light sensors ? Occupancy sensors ? Water Pumps ? Valve actuators ? Fans 3. 0 DETAILS OF CONTROLLERS/DDC USED Inputs allow the controller to read temperatures, humidity, pressure, air flow, and other essential factors. The outputs allow the controller to send command and control signals to slave devices, and to other parts of the system. Inputs and outputs are digital or analog. The BMS is facilitated with a System/Network controller as this is a Supermarket/Office building. System controllers provide general purpose feedback loops, as well as digital circuits. System/Network controllers are applied to control more mechanical systems such as an Air Handler Unit (AHU), boiler, chiller, etc. Terminal Unit controller is used for control of lighting. |POINT SCHEDULE -BUILDING AUTOMATION SYSTEM (TRELLEBORG LANKA (PVT) LTD |   |   |   |   |   |   | | | | | |DIGITA|DIGITA|ANALOG |ANALOG| | | | | | |L |L |INPUT |OUTPUT| | | | | | |INPUT |OUTPUT| | | | | | | | |DI |DO |AI | |   |   |   |   |   |   |   | |   |   |   |   |   |   |   | |   |   |   |   |   |   |   | |   |   |   |   |   |   |   | | | | | | | | | [pic] 4. 0 SOFTWARE, GUI AND COMM UNICATION PROTOCOLS USED Open protocols were used. ? DeviceNet ? XML ? simple graphical interface 5. 0 DRAWBACKS OF THE SYSTEM ? Confusion is higher about responsibility of errors and faulty point identification when things go wrong since the open protocols were used. ? More than one points of contacts for any problem with BMS. ? Software and hardware was provided by different manufactures according to the requirements indicated in the point schedule. 6. 0 DISCUSSION The BMS implemented in Administration Building of Trelleborg Lanka (Pvt) Ltd comprises above mentioned mechanical and electrical services in order to provide the facilities necessary for maintaining a comfortable working environment. Basic controls took the form of manual switching, time clocks or temperature switches that provide the on and off signals for enabling pumps, fans or valves etc. The purpose of the Building Management System (BMS) was to automate and take control of these operations in the most efficient way possible for the occupiers, within the constraints of the installed plant. The BMS is a â€Å"stand alone† computer system that calculates the pre-set requirements of the building and control the connected plant to meet those needs. Its inputs, such as temperature sensors and outputs, such as on/off signals are connected into outstations around the building. Programmes within these outstations use this information to decide the necessary level of applied control. The level of control via the BMS is dependent upon the information received from its sensors and the way in which its programmes tell it to respond to that information. As well as offering a precise degree of control to its environment, it can be made to alarm on conditions that can’t meet specification or warn of individual items of plant failure. Occupancy times for different areas are programmed into the Building Management System such that the plant is brought on and off to meet the occupier requirements. These times are often under optimum start control. This means that the chilled water pumps, AHU, etc are enabled, at a varying predetermined time, to ensure that the cooled space is at the set desired temperature for the start of the day. The Building Automation System therefore, based on the outside air temperature the space temperature and the building structure, determines the AC plant start time. Occupied, Unoccupied are the two operating modes for the building automation system. Occupancy is usually based on time of day schedules. In Occupancy mode, the BMS aims to provide a comfortable climate and adequate lighting, often with zone-based control so that users on one side of a building have a different thermostat than users on the opposite side. A temperature sensor in the zone provides feedback to the controller, so it can deliver cooling as needed. Lighting can be turned on and off with the building automation system based on time of day by occupancy sensors and timers. One typical example is to turn the lights in a space on for a half hour since the last motion was sensed. A photocell placed outside a building can sense darkness, and the time of day, and modulate lights in outer offices and the parking lot. Air handlers mix return and outside air so less temperature change is needed. This can save money by using less chilled water. Some external air is needed to keep the buildings air healthy. Analog temperature sensors have been placed in the space, the return and supply air ducts. Actuators are placed on chilled water valves, the outside air and return air dampers. The supply fan is started and stopped based on temperatures and building pressures combination. The constant volume air handling unit, are used. CAVs open and close dampers and water-supply valves to maintain temperatures in the buildings spaces. They cool the spaces by opening or closing chilled water valves that feed their internal heat exchangers. Generally one CAV serves several spaces. Chilled water is used to cool a buildings air and equipment. The chilled water system has two chillers and pumps. Analog temperature sensors measure the chilled water supply and return lines. The chillers are sequenced on and off to chill the chilled water supply. Two cooling towers and pumps are used to supply cool condenser water to the chillers. The condenser water supply to the chillers has to be constant so, speed drives are used on the cooling tower fans to control temperature. Proper cooling tower temperature assures the proper refrigerant head pressure in the chiller. Analog temperature sensors measure the condenser water supply and return lines. The building automation system has alarm capabilities. If an alarm is detected, it is programmed to notify someone. Notification is through a computer and audible alarm. Fire and smoke alarm systems are hard-wired to override building automation. The hot water system supplies heat to hot water heating coils. The hot water system has a boiler and pumps. Analog temperature sensors are placed in the hot water supply. The boiler and pumps are sequenced on and off to maintain supply. Name : A. P. W. Jayasekara(09/8660) P. G. C. Karunathilake(09/8663) W. M. A. S. Wijethunga(09/8678) T. N. Walpita(09/8676) Course : MSc in Electrical Engineering-Department of Electrical Engineering, University Of Moratuwa. Lec. By : Prof. Lanka Udawatta. Date : 2010-08-14 ASSIGNMENT Building Management System – EE5118

Australian Wills, Estates, and Probate Records

Australian Wills, Estates, and Probate Records Wills and probate records can often be a gold mine when researching Australian ancestors. Wills generally list surviving heirs by name, providing confirmation of family relationships. Probate records which document the handling of the estate through the court, whether the deceased died testate (with a will) or intestate (without a will), may help identify where family members were living at the time, including those residing in other Australian states, or even back in Great Britain. For more information on the valuable genealogical clues estate records can provide, see Probing into Probate Records. There is no central archive of wills in Australia. Instead, wills and probate registers are maintained by each Australian state, generally through the probate registry or probate office of the Supreme Court. Some states have transferred their early wills and probates, or provided copies, to the State Archives or Public Record Office. Many Australian probate records have also been filmed by the Family History Library, but some of these films are not permitted to be circulated to Family History Centers. How to Locate Australian Wills Probate Records AUSTRALIAN CAPITAL TERRITORYRecords begin in 1911Indexes to wills and probate records in the Australian Capital Territory have not been published, and the records are not available online. ACT Supreme Court Registry4 Knowles PlaceCanberra ACT 2601 NEW SOUTH WALESRecords begin in 1800The Supreme Court NSW Probate Division has published an index to probates granted in NSW between 1800 and 1985, available in the NSW State Records Authority reading room and many major libraries (not available online). An index to early wills not included in the regular probate series is available online. Probate packets and wills from 1817 through 1965 have been transferred from the Supreme Court to the State Records Authority of New South Wales. Many of these probate packets are indexed online in Archives Investigator, including Series 1 (1817–1873), Series 2 (1873–1876), Series 3 (1876–c.1890) and a portion of Series 4 (1928–1954). Select Simple Search and then type in the name of your ancestor (or even just a surname), plus the term death to find indexed wills and probates, including the information youll need to retrieve a copy of the full probate packet. Learn more in the NSW Archives briefs Probate Packets and Deceased Estate Files, 1880–1958. State RecordsWestern Sydney Records Centre143 OConnell StreetKingswood NSW 2747 Access to wills and probate records from 1966 to the present require an application  to the Probate Division of the Supreme Court of New South Wales. Supreme Court of New South WalesProbate DivisionG.P.O. Box 3Sydney NSW 2000 NORTHERN TERRITORYRecords begin in 1911Indexes to Northern Territory wills and probates have been created and published on microfiche. The Family History Library has a partial set, but they are not open for circulation to Family History Centers (viewable in Salt Lake City only). Alternatively, send a SASE to the Northern Territory Registrar of Probates with details on the descendant, and they will send a return letter regarding the availability of the record and fees to obtain a copy. Registrar of ProbatesSupreme Court of the Northern TerritoryLaw Courts BuildingMitchell StreetDarwin, Northern Territory 0800 QUEENSLANDRecords begin in 1857Queensland has more will and probate records online than any other Australian state or territory, courtesy of the Queensland State Archives. Detailed information is available in their Brief Guide 19: Will Intestacy Records. Index to Wills, 1857-1940  - An online index to wills compiled from original Supreme Court files from all districts, including a few wills for people who died outside Queensland.Equity Index 1857-1899  - An online index to original Supreme Court Equity files that include the names of all people connected with a case.Instruments of Renunciation 1915-1983 - Lodged by executors who were no longer willing to administer a will, these records include many details on the deceased and estate.Trustees Files Index 1889-1929 - Files related to trusts set up under the terms of a will. Queensland State Archives435 Compton Road, RuncornBrisbane, Queensland 4113 More recent probates in Queensland are administered by and available through Queensland district court registrars. An index to the most recent probates from all districts can be searched online. Queensland eCourts Party Search – An online index to Queensland Supreme and District Court files from as early as 1992 (Brisbane) to the present. Supreme Court of Queensland, Southern DistrictGeorge StreetBrisbane, Queensland 4000 Supreme Court of Queensland, Central DistrictEast StreetRockhampton, Queensland 4700 Supreme Court of Queensland, Northern DistrictWalker StreetTownsville, Queensland 4810 SOUTH AUSTRALIARecords begin in 1832The Probate Registry Office holds wills and related documents for South Australia from 1844. Adelaide Proformat offers a fee-based probate record access service. Probate Registry OfficeSupreme Court of South Australia1 Gouger StreetAdelaide, SA 5000 TASMANIARecords begin in 1824The Archives Office of Tasmania holds most older records relating to the administration of probate in Tasmania; their Brief Guide 12: Probate includes details on all available records. The Archives Office also has an online index with digitized copies of wills (AD960) and letters of administration (AD961) up to 1989 available for online viewing. Index to Wills Letters of Administration from 1824-1989 (Tasmania) (includes digitized records) Probate RegistrySupreme Court of TasmaniaSalamanca PlaceHobart, Tasmania 7000 VICTORIARecords begin in 1841Wills and probate records created in Victoria between 1841 and 1925 have been indexed and digitized and made available online free of charge. Records of wills and probate records up to 1992 will eventually be included in this online index. Probate records after 1925 and up through about the last decade or so can be ordered through the Public Record Office of Victoria. Public Record Office Victoria99 Shiel StreetNorth Melbourne VIC 3051 Index to Wills, Probate and Administration Records 1841-1925 (Victoria) (includes digitized records) Generally, wills and probate records created within the past 7 to 10 years can be accessed through the Probate Office of the Supreme Court of Victoria. Registrar of ProbatesSupreme Court of VictoriaLevel 2: 436 Lonsdale StreetMelbourne VIC 3000 WESTERN AUSTRALIARecords from 1832Probate records and wills in Western Australia are not generally available online. See Information Sheet: Grants of Probate (Wills) and Letters of Administration from the State Records Office of Western Australia for further information. The State Records Office holds two indexes to wills and letters of administration: 1832-1939 and 1900-1993. Files up to 1947 are available at State Records Office on microfilm for viewing. State Records OfficeAlexander Library BuildingJames Street West EntrancePerth Cultural CentrePerth WA 6000 Most Supreme Court records in Western Australia, including probates, are covered by a 75 year restricted access period to protect the privacy of persons mentioned in the records. Written permission from the Supreme Court is needed before viewing. Probate Office14th Floor, 111 Georges StreetPerth WA 6000

The Effects of One-On-One Intervention on Letter Recognition in Dissertation

The Effects of One-On-One Intervention on Letter Recognition in Kindergartners - Dissertation Example ention is not justified because at the end of the day, individual letters do not matter very much and other lesser grilling  methods of teaching can be applied (Gillon, 2004). This study is, therefore, going to look at the effects that some of these interventions have on the kindergarten and establish whether to promote them or curtail their usage. Background and Justification According to Fulk (1997) et al., â€Å"there are various conflicts and concerns about the best way to help the pupil to achieve a concrete letter recognition ability, if at all that is needed.† There have been countless critics of the best way to approach this issue with the maximum result. They carried out a study which will be given shortly in the literature review section. It was clear that there were several methods of intervention such as picture mnemonics, letter speed race, letter, matches, rhyming concepts, ordering methods and so forth. The methods have existed from a very long time but also t here are those that have come up in the recent past which are either created by the individual teachers creatively approaching the subject. The other references that have been applied in this context also agree that the methods are a good mode of teaching (Bastano, 2008). The study is, therefore, justified to seek answers about the effectiveness of the specific letter-recognition intervention method that are being applied by many people in the learning institutions. Martinez (2010) argues that â€Å"despite the curriculum of teaching in schools putting emphasis on the pupils to be able to know letters in all formats and correctly name them, it is not as important as the effort that is put in it†. This poses a big conflict about the justification of the one-on-one intervention of the letter recognition... From this dissertation it is clear that there are various conflicts and concerns about the best way to help the pupil to achieve a concrete letter recognition ability, if at all that is needed. There have been countless critics of the best way to approach this issue with the maximum result. They carried out a study which will be given shortly in the literature review section. It was clear that there were several methods of intervention such as picture mnemonics, letter speed race, letter, matches, rhyming concepts, ordering methods and so forth. The methods have existed from a very long time but also there are those that have come up in the recent past which are either created by the individual teachers creatively approaching the subject. The other references that have been applied in this context also agree that the methods are a good mode of teaching. Martinez argues that â€Å"despite the curriculum of teaching in schools putting emphasis on the pupils to be able to know letters in all formats and correctly name them, it is not as important as the effort that is put in it†. This poses a big conflict about the justification of the one-on-one intervention of the letter recognition exercise. Because of these arguments the instructional techniques that are used in kindergarten setting ought to be customized for the pupils for better results. The question here there ore is how effective are those instructional strategies in the teaching environment and what are the impacts of them on the young minds.

Affirmative Action Policy Term Paper Example | Topics and Well Written Essays - 1750 words

Affirmative Action Policy - Term Paper Example Without this ideologically divisive legislation to help ensure equal opportunity in the workplace, the balance of power in this nation would still more heavily favor the ethnic majority and occupational segregation would still continue much more blatantly than it still does today. A society’s evolution is dependent upon social acceptance on a widespread basis, a slow process that doesn’t appear to happen naturally without the introduction of affirmative action policies. From the time of its implementation, affirmative action laws have succeeded in balancing the scale of employment opportunities available to persons of all ethnicities. The main tool of affirmative action policies, the quota system, is used by governmental offices. It reflects the specific region’s ethnic demographics therefore allowing for legitimate equality that is not biased towards any specific race. Even though the majority ethnic group, white persons, may today think they are being treated u njustly because they have undeniably lost a little ground from an financial perspective, the scale of justice has been adjusted closer to the center thanks mainly to affirmative action hiring policies which demonstrates the need for this system to continue. The expression â€Å"affirmative action† first appeared in 1965 on Executive Order 11246 signed by President Lyndon Johnson. The Order mandated that federal government contractors to â€Å"take affirmative action to ensure that applicants are employed, and that employees are treated during employment, without regard to their race, creed, color, or national origin.† In 1967 Johnson expanded the Order to shield women from discrimination too. The Order reads, in part, â€Å"A contractor in violation of E.O. 11246 may have its contracts canceled, terminated, or suspended in whole or in part, and the contractor may be debarred, i.e., declared ineligible for future government contracts.† 1 From its inception, affir mative action hiring policies have helped many thousands from formerly disadvantaged segments of society who have since achieved access to civil service jobs that had been denied previously. This includes persons of color, other ethnic minorities and women who had been excluded from jobs or denied the equal opportunities for advancement within the government institution once attaining access. These employment gains have translated to very real improvements not just in individual person’s lives but in the progression of society’s concept of justice for all. Affirmative action programs cannot hope to eliminate racist attitudes but can mitigate the effects caused by institutional racism. These programs and policies vary with regard to their directives and extent of conformity according to the nature of the chosen organization when applying to the Federal Government. By utilizing this adaptable approach, contractors who maintain a business relationship with the Government may have to adhere more strictly to affirmative action precepts than those of the private sector. The concept of affirmative action has had its opponents and implementing the policy has had its problems, but to eliminate this guiding principle of equal opportunity would be to erase the hard fought successes of the Civil Rights Movement and return to blatant racism present in the country prior to the 1960’s. Arguments involving affirmative action policies are more extensive than just the legality of the issue. It is the ethical responsibility of every person and institution in

Airline Employee Work-Life Balance

Airline Employee Work-Life Balance CHAPTER II LITERATURE REVIEW A literature review is a concise overview of what has been studied, argued and establishes about a topic, it also entails about the major findings as well as reviewing the tools and techniques used by the previous studies. This chapter provides review of related literature associated with Work Life Balance of individuals employed in Nepalese Airline Companies. This chapter is divided into two sections. The first section consists of an in depth review of major literature and related theories. The second section presents a brief review of empirical works associated with perception of WLB and work satisfaction of employees of Nepalese Airline Companies (work-family conflict, family work conflict, family satisfaction and psychological health). The literature review has been organized under: a. Review of major literature and related theories b. Review of Nepalese Literature 2.1 Review of major literature and related theories Table 2.1 Summary of major finding Author Major Finding Greenhaus and Beutell, 1985 Work and family role interference suggests that responsibilities in separate domains such as work and family compete with each other in terms of limited time, psychological resources and physical energy, which leads to negative outcomes in both areas. Participation in the work role may interfere or enhance the performance in the family role, and vice versa, participation in the family role may interfere or enhance performance in the work role. Barnett Rivers, 1996 Work and family role enhancement suggests that participation in multiple roles can lead to better functioning in other life domains. Hill, Hawkins   and Miller (1996) High integration of work and family domains can lead to negative consequences, as high flexibility can blur the boundaries between those two domains Clark (2000) WLB is satisfaction and good functioning at work and at home, with a minimum of role conflict. Presented a border theory according to which family and work domains are separated by borders which could be physical, temporal or psychological. Domains of work and family are essential, as family and work are the most important elements of everyones life. Higher flexibility and lower penetrability between work and family domains can result in lower work-family conflict. Any competing demands of work and family life will cause conflict and negatively affect the wellbeing of workers Edwards et al., (2000) Referred to compensation theory according to which workers try to find more satisfaction in one domain to compensate for the lack of satisfaction in the other domain. (Grzywacz et al, 2000) Studies examining WLB and workers wellbeing were mainly conducted in the United States. Work-family studies have been dominated by role strain and role enhancement perspectives Work-family experience is a joint function of process, individual, time and context characteristics, and does not restrict the experience to either negative or positive. Barnett Hyde, 2001 Family is individuals who are married with children Greenhaus (2003) WLB is the amount of time and the degree of satisfaction with the work and family role. Balance between family and work domains also involves time balance, involvement balance, and satisfaction balance. Frone (2003) Presents a four-fold taxonomy of work-life balance(work-family conflict, family-work conflict, work-family enhancement and family-work enhancement, in which WLB is described as low levels of inter-role conflict and high levels of inter-role facilitation. WLB can be measured by work-family and family- work conflict as well as work-family and family-work enhancement Wise et al.,( 2003) Studies examining WLB and workers wellbeing were mainly conducted in the United Kingdom Bochner ( 2003) Studies examining WLB and workers wellbeing were mainly conducted in the Australia and New Zealand Collins et al., (2003) While assessing relationships between work and family domains, family life is considered as time spent with a spouse and children, ignoring other important aspects of family, such as time spent with parents, siblings and other relatives. Rothbard et al., (2006) Refer to spill-over theory according to which any feelings Allan, et al.,(2007) Research in sociology has been popular area of study for Work Life Balance. Sullivan et al., (2007) Research in gender studies has been popular area of study for Work Life Balance. Grzywacz et al., (2007) WLB is an accomplishment of role-related expectations that are negotiated and shared between an individual and his/her role-related partners in the work and family domains. There are different beliefs on how work-life balance should be defined, measured and researched Lambert et al., (2007) The majority of research on the correlation between work and family life refers with WLB and organization policies/ organization culture/ Human Resource management/ work commitment/ absenteeism/gender equality/ family life. Grady et al., (2008) Research in human resource management has been popular area of study for Work Life Balance Kelly et al., (2008) Research in organization studies has been popular area of study for Work Life Balance. Grady et al., 2008 Work-life balance is vital for individuals wellbeing, organizations performance and a functioning society. WLB is more comprehensive and includes family, community, recreation and personal time. WLB in its broad sense captures all aspects of employees personal and work life; this suggests that WLB should be focused on individuals, families, workplaces, communities, and society as a whole Casper et al.,(2011) Employees experience more conflict between work and family. Employees experience more conflict between work and family as they continue to follow the quality of life that they need therefor, Work Life Balance has been a necessity (Casper, Harris, Taylor-Bianco,   and Wayne, 2011). For business practices and academic research Work Life Balance has been an important topic. Research in different fields such as sociology (Allan Loudoun, R. Peetz, 2007), psychology (Greenhaus , 2008); (Frone, 2000), Human resource management (Grady, McCarthy, Darcy, Kirrane, 2008); (McDonald, Pini, Bradley, 2007), organization studies (Kelly, et al., 2008) and gender studies (Sullivan Smithson, 2007); (Hill Buchan 2005); (Sullivan Lewis, 2001) has been popular area of study for Work Life Balance. The literature review demonstrates some of WLB definitions. Clark (2000) describes WLB as satisfaction and good functioning at work and at home, with a minimum of role conflict. Clarke, Koch and Hill (2004) stated that WLB is an equilibrium or maintaining overall sense of harmony in life. Greenhaus, Collins, Shaw (2003) defines WLB as the amount of time and the degree of satisfaction with the work and family role. Frone (2003) presents a four-fold taxonomy of work-life balance, in which WLB is described as low levels of inter-role conflict and high levels of inter-role facilitation. Grzywacz (2007), Yavas and   Babakus (2010) believed that WLB is an accomplishment of role-related expectations that are negotiated and shared between an individual and his/her role-related partners in the work and family domains. The majority of research on the correlation between work and family life refers to WLB and organization policies or organization culture or Human Resource management or work commitment or absenteeism or gender equality or family life (Casper, et al., 2007). There are a number of studies examining WLB and workers wellbeing. These studies however were mainly conducted in the United States (Grzywacz Marks, 2000) the United Kingdom (Wise, Bond, Meikle, 2003), Australia and New Zealand (Bochner, 2003). In addition, several researchers (Greenhaus, Collins Shaw 2003); (Grzywacz Marks, 2000) noticed that work and family literature, while assessing relationships between work and family domains, considers family life as time spent with a spouse and children, ignoring other important aspects of family, such as time spent with parents, siblings and other relatives. According to Seligman (2012) and Hill (2005) the common consequences of poor WLB are depression and distress, leading to lower productivity, poorer work quality, higher absenteeism and staff turnover .Work-family research has generally been dominated by the study of family and work role interference. However, work and family role enhancement studies seem to be growing in recent years (Grzywacz Marks, 2000). Work and family role interference suggests that responsibilities in separate domains such as work and family compete with each other in terms of limited time, psychological resources and physical energy, which leads to negative outcomes in both areas (Greenhaus Beutel, 1985). In contrast, work and family role enhancement suggests that participation in multiple roles can lead to better functioning in other life domains (Bond, Galinsk Swanber, 1998). This study focuses on work and family role interference, measured by work-family conflict and family-work conflict. However, study on work and family role enhancement is suggested for further research. Bronfenbrenner (1979) insists that Work-life balance is vital for individuals wellbeing, organizations performance and a functioning society. There are different beliefs on how work-life balance should be defined, measured and researched (Grzywacz Carlson,   2007). Different terms are also used by different researchers while referring to work-life balance. Frone (2003), Greenhaus (2003), Clark (2000) refer to the term work-family balance whereas, Clarke (2004) refer to work-family fit, while Clarkberg (2001) refers to work-personal life balance and Grady (2008) refer to work-life balance. As work-family balance is often associated with traditional families which is   individuals who are married with children (Barnett Hyde, 2001), and this study refers to a family in both its traditional and non-traditional form; in order to avoid any confusion, the term work-life balance is used throughout this paper. Grady, McCarthy, Darcy and   Kirrane (2008) stated that the term work-life balance is more comprehensive and includes family, community, recreation and personal time. As stated by Dhas (2015) WLB in its broad sense captures all aspects of employees personal and work life; this suggests that WLB should be focused on individuals, families, workplaces, communities, and society as a whole. Several theories have been proposed by researchers to explain WLB. Clark (2000) presented a border theory according to which family and work domains are separated by borders which could be physical, temporal or psychological. Whereas, Edwards and Rothbard (2000) and Lambert (1990) referred to compensation theory according to which workers try to find more satisfaction in one domain to compensate for the lack of satisfaction in the other domain. However, Rothbard and Dumas (2006) and Grzywacz and Marks (2000) refer to spill-over theory according to which any feelings, emotions, attitudes and behaviors generated in one domain can be transferred or spilled over into the other   domain. Repetti and Crosby (1984), Rubin and Babbie (2010) and Grzywacz and Marks (2000)   proposed   more conceptual models where WLB can be measured by work-family and family- work conflict as well as work-family and family-work enhancement. Grzywacz and Marks (2000) implemented Bronfenbrenners   ecological  Ãƒâ€šÃ‚   model which suggests that work-family experience is a joint function of process, individual, time and context characteristics, and does not restrict the experience to either negative or positive (Bronfenbrenner, 1979). Clark (2000) explains that focus on the domains of work and family is essential, as family and work are the most important elements of everyones life. Any competing demands of work and family life will cause conflict and negatively affect the wellbeing of workers (Persons Bales 1955), (Frone, 2000). Piotrkowski (1979) and Clark (2000) agree that measurable aspects of WLB are satisfaction, lack of role conflict and an overall sense of harmony. Greenhaus, Collins, and Shaw (2003) and Pallant (2013) believe that balance between family and work domains also involves time balance, involvement balance, and satisfaction balance. Frone (2003) and Piotrkowski (1979) states that the measurable four aspects of the balance between work and family roles are: (a) Work-family conflict (b) Family-work conflict (c) Work-family enhancement (d) Family-work enhancement. As these components have bi-directional effects on work and family domains, participation in the work role may interfere or enhance the performance in the family role, and vice versa, participation in the family role may interfere or enhance performance in the work role (Eagle, Miles Icenogle, 1997), (Frone, 2003), (Grzywacz   Marks, 2000), (Frone, 1992), (Greenhaus Beutell, 1985), (Grzywacz, Almeida McDonald, 2002).This study refers to the definition of WLB presented by Clark (2000), Eisenhardt (2012), Wilmot and   Hocker (2001) who believed that WLB is achieved when there is no role conflict, and when people are satisfied with their work and family roles. This definition seems to be the most relevant to this paper, as participants WLB and work satisfaction was measured using work family conflict, family-work conflict, family satisfaction and psychological health. Any competing demands of work and family life will cause conflict and negatively affect the wellbeing of workers (Frone, 2000), (Clark, 2000). Clark (2000) explained that WLB is influenced by physical borders (workplace walls), temporal borders (working hours) and psychological borders (behavior and thinking patterns) between work and family settings. People cross these borders and make daily transitions between these two settings, often tailoring their focus, their goals, and their interpersonal style to fit the unique demands of each. Clark (2000) argues that keeping work and family lives separate enables the management of work and family borders; however integration of work and family lives eases transitions between those two domains. Each of these two approaches can improve employees well-being. This however is influenced by individuals preferences in terms of separation or integration. Clark (2000) found that higher flexibility and lower penetrability between work and family domains can result in lower work-family conflict. This again depends on individuals preferences regarding segmentation and integration. Research conducted by Fink (2009), Hill and Buchan (2005), Grandey, Cordeiro and Crouter (2005), Grandey and Cropanzano (1999) showed that high integration of work and family domains can lead to negative consequences, as high flexibility can blur the boundaries between those two domains. Flexible, integrative work-family arrangements can improve WLB by enabling employees to spend more time with their family . At the same time, when these integrating arrangements are so high that they blur work-family boundaries, they can worsen WLB and lead to higher work-family conflict, higher dissatisfaction with work and family life, and higher levels of stress or depression (Clark, 2000), (Hill et al, 1996). 2.1.1 Review of related theories.In this section, theories and concepts developed previously relating to Work Life Balance and its sub factors will be reviewed. Conflict Theory: In the social sciences, conflict theory refers to the theoretical approach that views social phenomena as the result of conflict between individuals or groups (Sidanius, 1993). The emergence of work life balance is due to work-family conflict and family work conflict generally. Conflict theory has developed at both micro and macro levels (Klein, 1996). Coser (1993) stated that the micro level studies the individual, and from his or her behavior seeks to draw inferences about collective behavior. Psychologists, social psychologists, and socio biologists locate the cause of conflict behavior in human nature either in the imperatives of survival that have programmed forms of aggressive and defensive response, or in individual aggressive impulses triggered by personality dynamics, such as ego need, frustration, and the projection and displacement of inner anxieties onto others (Levine, 2015) Sociologists, anthropologists, political scientists, and organization and communications theorists adopt the macro approach to conflict (Giddens, 2003). They hold that collective conflict behavior is not the product of individual behavior, but behavior socially induced either by a sense of collective grievance or by national leaders for purposes of defending the national territory or defeating another nation (Adorno, 2002). Tajfel (1979) explained that two groups may compete for scarce status, power, or resources without being in conflict. According to Coser (1993), conflict may have a positive social function. Some political scientists have asserted that conflict may be an unavoidable characteristic (Pondy, 1967). Conflict theory must take account of the motivation and perception of individual leaders and decision makers and to the extent that individual employees are engaged in the conflict by conscious appeals to their beliefs, the micro-level approach to conflict theory remains highly important to any comprehensive theory of conflict (Robbins, 2001). Gender Role Theory: One of the early Work Family Conflict (WFC) theoretical articles (Grandey A. C., 2005) proposed that WFC is intensified when the work and family roles are salient or central to the persons self-concept and when there are strong negative sanctions for noncompliance with role demands. WLB and gender role theories are interconnected as the perception of male and female are different (ONeil, Good Holmes, 1995). According to Grandey, Cordeiro and Crouter (2005) gender role theory, women are more likely to see the family role as part of their social identity than men do. Moreover, as womens roles in the workplace have increased, the expectations placed upon them in the family role have not diminished. Thus, when work imposes on family demands (WIF), women are more likely than men to develop a negative attitude toward the work because the job is more likely to be viewed as threatening a central social role (McLoyd, 1989). On the other hand, according Grandey, Cordeiro and Crouter (2005), men are unlikely to use this information to form work attitudes, because they are less likely to experience a threat to self if the job interferes with family time. Alternatively, at the turn of the twenty-first century, when dual-earner couples are common and women make up between 45percent and 50percent of the workforce in Westernized countries (US Bureau of Labor Statistics, 2002), (UK National Statistics, 2002). Waldron (1989) emphasied that the context-specific role expectations for men and women have changed.   The studies conducted by Grandey (2005) in US, college students have been gradually less likely to endorse traditional gender role views about work and family. In fact, the extent of WIF and FIW have been found to be similar for men and women, despite gender role theory hypotheses that women experience more WIF and men more FIW (Eagle, 1997); (Groves, 2008); (Gutek, 1991); (Halpern, 2005). In contrast, perhaps men and women do not differ in their reactions to WFC, perhaps when both partners are working; they will equally resent their jobs if work interferes with family (WIF) and appreciate their jobs if this is not the case (Grandey A. C., 2005). Consistent with gender role theory, several studies have supported the proposition that the relationship between global WFC and job satisfaction is stronger for women than for men. This may be spurious, however, because work characteristics may be different for women than for men on average, influencing both WFC and lower job satisfaction (Wayne, Musisca Fleeson, 2004). Gendered-Division of Employment: Gender plays an important role in shaping our lives as even the attitudes and social structures are gendered. In Nepal, the bread winner-home maker model is the fundamental principle of any household. Nepali society greatly believes on the gendered division of labor (Cameron, 1995). Mens and womens preferences are strongly influenced by the interplay between their own gender and the nature of the social structures they encounter (Bussey, 1999). System of domesticity that relies on male breadwinners and female home-makers is largely intact (Cameron, 1995). A substantial minority of U.S adults still believe that men and women should have different work and family responsibilities (Pew research center,2013). Spillover theory: Spillover theory assumes the conditions under which the spillover between work and the family is positive or negative (Korabik, 2009). Research documents that if work-family interactions are strictly structured in time and space, then spillover in terms of time, energy and behavior is generally negative (Grzywacz Marks, 2000) . Research also supports the notion that work flexibility, which enables individuals to integrate and overlap work and family responsibilities in time and space, leads to positive spillover and is instrumental in achieving healthy work and family balance (Hill, et al., 2003). Compensation theory: Compensation is the set of valuable things that is given to employees in exchange for their labor (Sass, 1997). Usually compensation is money which is given to employees as an hourly wage or salary (Lazear, 1996). However, in addition to pay, some organizations offer benefits, stock options, bonuses, profit sharing, commissions, allowances and other rewards (Gerhart, al.,1995). 2.2 Review of Nepalese Literature Table 2.2 Summary of major finding Author Major Finding Tamang (2008) Role ambiguity influences WLB negatively; More ambiguous at work place lower the level of work life balance. Role conflict is positively related to work life balance Negative relationship between role overload and hours spent on paid work with WLB. Positive influence of all family stressor with WLB. Hours spent on household work is most influencing variable Positive effect of WLB on organizational commitment. Employees in the Nepalese hospitality industry do not feel any adverse effect of family domain to work life balance. Yadav and Rani (2015) The most significant issue to influence and develop WLB is organization commitment and individuals commitment. WLB strategies can help organizations in generating stress free environment. The study completed by Tamang (2008) seeks to explore the causes that influence individuals work life balance and its effect. This study was performed due to increasing number of day care centres in Kathmandu which shows Nepalese employees are looking for balancing their work and life domain. The researcher found that in one of the day care centres located at Kathmandu named Stepping Stone Pre-School takes care of 30-35 children some of them aged below 1 year as well. Children arrive early in the morning stay there till evening. With this regard, the researchers primary focus was to explore the condition of work life balance in the Nepalese context. The study examines the work life balance and its cause and effect through a survey conducted during 2008 in nine different stars hotels of Kathmandu, Nepal. Employees of these hotels were surveyed to determine the level of work and family stressors as antecedents, balancing between work and family, and organizational commitment as consequ ence of work life balance. Descriptive statistics were used to explore the condition of work life balance. Regression analysis was also used to examine the cause and effect relationship of work life balance (Tamang, 2008) In the study of Tamang (2008) the following theoretical framework was used:   Ãƒâ€šÃ‚   Source: Tamang (2008) Figure 2.1 Theoretical framework for work life balance by Tamang. According to Tamang (2008), the following has been discovered: The study found first variable, role ambiguity, as important variables from work domain to influence on work life balance negatively as per theoretical expectation in the context of Nepalese hospitality industry. More ambiguous at work place lower the level of work life balance. Second variable role conflict has been found positively related to work life balance. On the other hand, the study found negative relationship of both variables role overload and hours spent on paid work with work life balance. However, the relationships discussed earlier except of role ambiguity were found statistically insignificant. The study found the positive influence of all the family stressors under study with work life balance in contrary to prior theoretical expectation. Among them the relationship of hours spent on household work alone appeared statistically significant representing most influencing variable from family domain, meaning that engaging in household work leads to feel having good balan ce between work and family in the Nepalese hospitality industry. At the end, the study found the positive effect of work life balance on organizational commitment as per theoretical expectation. In conclusion, the study explores the condition of work life balance in the context of Nepalese hospitality industry. The result shows low level of work and family demand, and good balance between work and family. In fact, employees in the Nepalese hospitality industry do not feel any adverse effect of family domain to work life balance. Especially employees feel good balance between work and family when they get involved in household activities more. On the contrary, ambiguous role at work alone was likely to feel imbalance between work and family for employees in the Nepalese hospitality industry. Finally, the present study provides evidence that the organization can be ensured the increased level of commitment among those employees having good balancing between work and family (P. 96) Another study by (Yadav, 2015) on female work force in Nepal concludes that the most significant issue to influence and develop Work-Life Balance is organization commitment and individuals commitment. The suggested work-life Balance strategies such as appropriate compensation and benefits, better employee relations, challenging job description, employee support plans, suitable employee Grievance Cell, creating productive work environment, family friendly policies, organizing workshops, can help organizations in generating stress free environment for working people and help improved Work life balance.

Why Did Chartism Fail in the 19th Century

In this essay it will be necessary to examine the reason why Chartism failed during the 17th century. Chartists were formed during 1838, 6 years after the ‘great’ reform act was passed. When a group of men met in a local pub and were extremely angry about how badly the reform act was making so little changes, so they made a list of things they thought were eligible for voting rules and branded themselves ‘The Chartists’ and they were out to change how the MP’s were elected throughout Great Britain. The five main men in this debate were Thomas Attwood, William Lovett, Fergus O’Connor, Francis Place and John Frost. Francis, Thomas and William all believed peaceful methods were accepted and the right thing to do, however, on the opposing side was Fergus and John who were certain that violence was the way forward to get political and social changes. I think this point about the chartists is long term because, the men had to settle their differences to come to an agreement on what the next stage would be, therefore the negative side to this would be the disagreement but the positive being the fact they had two smaller groups to hold the public’s different opinions, I think the long term cause of disagreement was the reason for failure. Throughout the Chartism event, the Chartists set up 3 petitions for the general public to sign, and in total they gained 10,296,710 signatures. The first petition was set up in 1839 with 1. million signatures and it was almost 3 miles long, however, it was rejected. But then in 1842, 3 years later, they made yet another petition with a 3. 3 million signatures, but yet again, it was rejected. Finally, in 1848 they made a third petition with a staggering 5. 5 million signatures and yes, it was rejected despite all the hard work and names. These short term causes, I believe, didn’t contribute to the failure of Chartism as the reliability of this source is not good as we don’t know if the figures are exact and compared to the previous point, this is less reliable. Another reason I think that Chartism in the 17th century failed is that on the 10th April 1848, the Chartism demonstration day, only 20,000 people turned up due to the unexpected rain fall that day. Therefore they didn’t get as much popularity and votes as expected and couldn’t get the voting rights they had initially hoped for. This trigger cause I presume was not one of the main reasons Chartism failed as the previous points are more understandable and useful than this one. In conclusion, I believe that the main reason that Chartism in the 17th century failed is because the 5 men who led the organisation all had different views and ideas on how to win the public’s vote; 3 of the men believed that peaceful communications were the way forward and the other 2 men reckoned that violence and abuse was going to win the public and government over. Also as this is what I believe to be the most reliable and useful statement it makes more sense as to why they did not get the rights they wanted originally.

Dreamliner 787 Case Essay

Tara Lentini Week 3 Case Assignment Boeing: Dreamliner 787 Discuss the nature of the market structure and demand for the Dreamliner. What are the implications for Boeing and its customers? The market structure for the Dreamliner is that of an oligopolistic nature which means there are few aircraft manufactures who sell large quantities to its buyers. With Boeings biggest competitor Airbus unable to compete with the Dreamliner product, Boeing has the chance to take over the market for commercial aircraft. The demand for the Dreamliner is derived demand. Due to customer demand for comfortable fair priced airline travel, the demand for the Dreamliner will increase. Customers demand comfort during air travel and the Boeing Airliner promises added luxuries that will increase customer purchases to those airlines with a Dreamliner aircraft. The chief project manager for the Boeing, Tim Cogan stated, â€Å"It’s not Just an evolutionary step†¦ it borders on revolutionary. † This statement is supported by many industry insiders. Kotler & Armstrong, 2010, p188) With such support, the emotions of the airline companies umped at the chance to place an order even with the understanding that the estimated time for delivery was at least 4 years and there was little research to support some of the added luxury amenities. What examples of the major types of buying situations do you see in the case? Discuss the implications of each in terms of marketing strategy? A new-task purchase i s seen with the Dreamliner due to the fact that it is a new product being sold by Boeing. The buying team is comprised of numerous members and the team must decide on specifications regarding the product. The marketer (Boeing) â€Å"tries to reach as many key buying influences as possible but also provides help and information. † (Kotler & Armstrong, 2010, pl 73) The amenities of the Dreamliner will assist the buying team in making a decision whether or not the Dreamliner would be a good investment for the company and if so, how many to order. A straight rebuy is also seen in this case. Boeing listed the airliner at a price of $162 million with few customizable options for its buyers. (i. e. seating arrangements). Many aircraft buyers may have already been customers f Boeing and are familiar with their business. A straight rebuy is defined by Kotler and Armstrong as the buyer reorders something without any modifications. Once the buyer purchases the aircraft the straight rebuy buying situation will result in a quicker sale with fewer individuals making a decision on options and product specifications. List the specific features of the Dreamliner. What customer benefits result from each? PASSENGER BENEFITS: 60% quieter than other planes in its class – It is always nice to sleep on a plane however, when seated near the engine it is difficult to rest due to the noise. Many corporate travelers will enjoy this benefit with the late and early morning travel legs. With the added legroom there will no longer be a need to specifically sit in the isle and more options that will equal the comfort of isle seats will come available. Lighting that automatically adjusts to time zone shifts – Changing time zones can be difficult for anyone Circadian rhythms, which are the internal clock we all have which tells us when we it is time for bed and when it is time to rise. These â€Å"clocks† are not easily adjusted when changing time zones. The Dreamliner will posse lighting that imulates â€Å"sunrise and twilight which will assist its passengers adjust to the change in time zones. † (Micke, 2010) Higher cabin pressure and humidity – reducing common flying symptoms such as headaches, dry mouth, and fatigue. All of these symptoms are not what most passengers look forward to; knowing the Dreamliner decreases these symptoms will make it a preferred aircraft for many passengers. Large overhead storage bins – It is always daunting not knowing if your carry on will fit into the overhead storage bins. We have all witnessed a passenger beating their luggage esperately hoping it will pop in before the flight attendant comes by to take it to be stored in the cargo area. 19 inch self-dimming windows – This is a wonderful feature for those who prefer a window seat but have to fght the sunlight to enjoy their flight. Wireless internet and entertainment system – many travelers use the internet to stay connected while away. This option will give business travelers the ability to complete business while on the road. Time sensitive information can be conducted in-flight and travel will no longer be a burden for business travelers. The non-business travel can stay connected with family and friends to inform of flight status and arrival time. Also, wireless access will assist the passenger with passing the time during air travel. AIRCRAFT BUYER BENEFITS: For the buyer of a Dreamliner Aircraft, the marketing aspect will be a breeze. Passengers are always looking for comfort when flying and this aircraft offers many luxury amenities. Airlines with a Dreamliner in their roster will have the ability to sell luxury air travel to its passengers without the luxury cost. The Dreamliner will offer a ighter aircraft resulting in less fuel needed for flights. This aircraft could replace outdated aircrafts that are no longer economically fit. The 787 will expand non-stop markets for its customers with a â€Å"fuel range of 8,500 nautical miles and a maximum speed of Mach . 5. † (Kotler & Armstrong, 2010, p187) Also, the Dreamliner offers passenger capacity of 210 to 330 depending on seating arrangement ordered by the customer. With multiple configurations, the buyer of the aircraft has the option to decide what seating confguration would best meet their airline needs. For example, Southwest Airline only offers economy class, so they would order a Jetliner with one type of seating confguration. There is no need for S outhwest to order a Jetliner with first or business class on a Dreamliner. Other airlines may find it necessary to order multiple aircrafts with different seating arrangement to best meet its marketing and customer needs. Discuss the customer buying process for a Boeing airplane. In what major ways does this process differ from the buying process a passenger might go through in choosing an airline? The buying process for an airline placing an order or a Dreamliner would first have to recognize a need for a new aircraft offering the retire due to age may look at the Dreamliner as good solution to add new innovative products to their fleet. Next the buyer would have to recognize the general specifications and quantity needed of an item. Here a buyer of the aircraft would consult engineers and technical personnel to discuss the options available on the Dreamliner Aircraft. For example, the technical staff should be consulted regarding the wireless entertainment system on a Dreamliner. The control tower may need odifications to ensure interference will not be an issue with this type of system. Product specifications needed to meet the airlines customer and marketing needs would have to be listed. In this process, â€Å"the team decides on the best product characteristics and specifies them accordingly. † (Kotler & Armstrong, 2010, p177) As for the Dreamliner, the airline would specify the seat options available. For example, Southwest Airlines only offers economy seating for their passengers. If Southwest chooses to purchase a Dreamliner, they would specify one seating option or their aircraft. Once the order is placed for a Dreamliner, the buyer should conduct a performance review to ensure the product will be delivered on time and to ensure they are aware of any problems that may arise. At this â€Å"stage of the buying process the buyer assesses the performance of the supplier and decides to continue, modify, or drop the arrangement. † (Kotler & Armstrong, 2010, p179) Most passengers choosing an airline are looking for the least expensive direct flight to their destination. The buying process for an airline ticket for a few hundred dollars is ess complex than that of purchasing an aircraft for over one hundred million dollars. Many travelers have a preferred airline and do not shop around for deals. They use the preferred airline and earn air miles towards free flights. As for me, I do not have a preferred airline, however I do enjoy Southwest because of first come first serve seating. Yet, most travelers will look at price first, direct flight possibilities, and airport location before booking a flight. There is little thought that goes into aircraft options when a ticket is purchased. What marketing recommendations would you make to McNerney as he continues to try to resolve the problems with the 787 Dreamliner program? McNerney needs to stay fully involved in the operations of the Dreamliner to ensure all suppliers and manufactures are completing production on time. Performance reviews of the suppliers must be taken seriously and the decision to drop or modify the arrangement must be made in a timely fashion. With 70 percent of the work being outsourced to dozens of partnering firms, he cannot be blinded by incomplete or inaccurate production. The longer it takes to assess the supplier performance the longer the delay in production and delivery will be for the Dreamliner.